Be the Expert
TAP into PHX empowers frontline tourism staff by increasing their knowledge of the best things to see and do in Greater Phoenix, enhancing the experiences of visitors throughout the destination, and elevating the importance of travel and tourism within our community. This program is all about creating memorable moments, fostering pride in our region, and showcasing why Phoenix is a must-visit destination.
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Knowledge about the culture and history of Phoenix
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Knowledge about the top things to see and do
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Knowledge about the importance of tourism
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Tips on how to make an impact on a visitor's experience