Course curriculum

    1. What to Expect

    2. Let's Get to Know You

    3. What is TAP into PHX

    4. DMO: Visit Phoenix

    5. Chapter 1 Quiz

    6. Quick discussion

    1. What to Expect

    2. Tourism Impacts with Eric Kerr

    3. Hear from our Partners

    4. State Forty Eight

    5. Greenwood Brewing

    6. Additional Videos Here

    7. Chapter 2 Quiz

    8. Why Does Tourism Matter?

    1. What to Expect

    2. 30 Minutes of Phoenix History

    3. Destination Knowledge

    4. Greater Phoenix

    5. Outside of Greater Phoenix

    6. Museums & Culture

    7. Arts & culture

    8. Fun & Amusement

    9. Experiences

    10. Outdoor Adventures

    11. Annual Events

    12. Phoenix Food & Beverage

    13. Nightlife

    14. Transportation

    15. Chapter 3 Quiz

    16. What about you?

    1. What to Expect

    2. The Visit Phoenix Website

    3. Interactive Activity: Visitphoenix.com

    4. Trip Planner App

    5. Interactive Activity: App

    6. Sunny the Saguaro

    7. Interactive Activity with Sunny

    8. Visitor Information Locations

    9. Phoenix Deals

    10. Interactive Activity: Phoenix Deals

    11. Attraction Pass

    12. Interactive Activity: Attraction Pass

    13. Marketplace

    14. Interactive Activity: Marketplace

    15. Travel Guide

    16. Interactive Activity: Travel Guide

    17. Destination Brochure

    18. Interactive Activity: Destination Brochure English

    19. Trail Guide

    20. Interactive Activity: Trail Guide

    21. Downtown Phoenix Map

    22. Interactive Activity: Map

    23. Get your guides today

    24. Chapter 4 Quiz

    25. Using Visit Phoenix Material

    1. What to Expect

    2. Shaping the Visitor Experience: Your Impact

    3. How to Help a Visitor

    4. Chapter 5 Quiz

    5. Representing the City

    1. Let's Review

    2. Program feedback

    3. What's Next

About this course

  • $50.00
  • 63 lessons
  • 0.5 hours of video content

Individual Pricing Options

Interested in group pricing? Please contact Raquel Bigman [email protected]

TAP Certification

After you obtain your TAP into PHX certification you will have access to the following perks!

  • Newsletters to stay in the know - Be the first to discover what’s new and what’s next in Phoenix! From exciting attractions and fresh experiences to insider updates on the destination, our newsletters keep you connected and ahead of the curve.

  • Attend TAP into PHX networking events - Enjoy unique experiences such as behind-the-scenes tours, food tastings at local restaurants, and much more. These events are your chance to connect with industry leaders, discover hidden gems, and dive deep into the vibrant Phoenix scene like never before!

  • The TAP into PHX pass - An exclusive benefit for program graduates! With this pass, you’ll unlock FREE or discounted tickets to top attractions, tours, and even select restaurants—giving you the chance to fully immerse yourself in the Phoenix visitor experience.

See How the Pass Benefits You

Great information for TAP graduates and for businesses looking to get involved.
Learn more